Life has a funny way of curving. You might've noticed we've been quiet the past few months, here at Sweetcicle's. In late summer 2017, our Sweetcicle's perspective changed in a wonderful way. A little baby joined the family business (as our permanent intern (brand inspiration intern, a cushy role)), and has added a fresh aspect to life we never could have anticipated. While we've put some intermittent pauses on the business, there is no pausing real life, as we bear witness to the most extraordinary of experiences, watching a child grow. I've often thought of my business as a baby; lots of care, work, excitement and uncertainty. But where I find the parallels stop is this new dimension I didn't know existed. The world and it's pluses and minuses, has a new magnitude. Worries are deeper, joy is stronger, and wonder is more prevalent than ever before. Yes, it feels like a new plane from which to experience the world. No doubt our intern will be instrumental in bringing this vibrancy to Sweetcicle's in the time to come.
Low emission police vehicles
Stopping to smell the flowers
Or weeds, more precisely
Thank goodness for camera phones
How far we've come
This week we gather inspiration from our Chief Morale Officer and more generally, pups. Dogs are wonderful. They are terrific companions, can be hard working (not our Chief Morale Officer- he is all sleep and no work), are fun and of course, are ever hopeful. Dogs are hopeful that possibly someone might want to play at a moments notice, or that a treat will topple out of a pocket at just the right second. This unbridled enthusiasm is sweet and inspiring, because seeing the possibilities of a situation instead of only negative outcomes is a special gift. It is a lesson that we view every day from our leader of morale, especially when a milkbone is involved. So here is to being ever hopeful in all of our pursuits, even when the squeaky toy seems far away; because it's a much better way to spend the day.
A friend recently posted a picture of the person next to her in traffic. The older gentleman was on a scooter. He had on 3 things: a helmet, a pair of sandals and what appeared to be a tiny pair of shorts, or perhaps underpants. His long silver hair was blowin’ in the breeze, his wrinkled skin was tanned; he looked content. It was that image that made me pause, and think about the power in being true to who you are.
While the world constantly stresses STRETCH YOURSELF MORE, it can very easily feel like we have to be something else. Bigger. More fancy. More flashy. More, more. But perhaps it’s about evolving within who we are. Here at Sweetcicle's everyday we work at being the best version of a candy company and ourselves. How can we make an even better product? How can we build a better business? How can we be braver and kinder? We don’t always get there because we are imperfect human beings, but we try. And while we won’t be cruising around in our underwear on scooters (it’s sort of against company policy), we tip our cap to that gentleman and to everyone who is true to himself or herself.