We’ve spoken about it before; this whimsical feeling about summer. It’s a frenzy to catch every drop of living life. But how come we don’t feel this passion the rest of the year? In autumn, we ride the momentum of the upcoming holidays. In the winter we pine for buds of spring. When warm rains fall and trees erupt in bloom, we are stunned with fleeting beauty of life awakening and only then do we notice each day. Albit most people find the appeal of butter yellow light bouncing off leaves greater than frosty edge puddles of a February day, but each day has the potential for something new. At Sweetcicle’s, we try and try and try to think of each day as a gift, a new opportunity, a new crack at it. We hope that by stopping for a minute (we love to park on a bench, pause, and eat a few Soft Chews) we can attempt the impossible. We will not let time slip by, and we will remember what a gift it is to be orbiting around the sun together.
Life has a funny way of curving. You might've noticed we've been quiet the past few months, here at Sweetcicle's. In late summer 2017, our Sweetcicle's perspective changed in a wonderful way. A little baby joined the family business (as our permanent intern (brand inspiration intern, a cushy role)), and has added a fresh aspect to life we never could have anticipated. While we've put some intermittent pauses on the business, there is no pausing real life, as we bear witness to the most extraordinary of experiences, watching a child grow. I've often thought of my business as a baby; lots of care, work, excitement and uncertainty. But where I find the parallels stop is this new dimension I didn't know existed. The world and it's pluses and minuses, has a new magnitude. Worries are deeper, joy is stronger, and wonder is more prevalent than ever before. Yes, it feels like a new plane from which to experience the world. No doubt our intern will be instrumental in bringing this vibrancy to Sweetcicle's in the time to come.
Low emission police vehicles
Stopping to smell the flowers
Or weeds, more precisely
Thank goodness for camera phones
How far we've come
This week we gather inspiration from our Chief Morale Officer and more generally, pups. Dogs are wonderful. They are terrific companions, can be hard working (not our Chief Morale Officer- he is all sleep and no work), are fun and of course, are ever hopeful. Dogs are hopeful that possibly someone might want to play at a moments notice, or that a treat will topple out of a pocket at just the right second. This unbridled enthusiasm is sweet and inspiring, because seeing the possibilities of a situation instead of only negative outcomes is a special gift. It is a lesson that we view every day from our leader of morale, especially when a milkbone is involved. So here is to being ever hopeful in all of our pursuits, even when the squeaky toy seems far away; because it's a much better way to spend the day.