There is an old adage I’ve always found interesting; stressing the vine makes better wine. It’s the idea that if a plant has it too easy (great soil, lots of water), the grape it produces will be less flavorful and rich. Having it too comfortably means a mediocre result. While one doesn’t have to be a doctor to know that long term stress is terribly for you, do you think there is some measure of stress that keeps you on your toes? Pushes you to be your best? A crunch of time, resources and energy can sometimes produce the most fantastic of results. (Ever seen a busy mom complete 7 tasks in 2 minutes, or the guy at the deli counter handle 4 customers-like a boss- at once?) We like to think this way whenever we are feeling a bit overwhelmed as a small business in a big world. “Grapely” speaking, although we never met the individual grapes who made their way into the natural grape flavor we use, (in our Grape and Lavender Soft Chews), we think that they too might have been slightly uncomfortable. Because they are delicious. So if you are feeling a little stressed, know that it’s ok, you might be getting more complex, perhaps even sweeter, everyday.
We’ve spoken about it before; this whimsical feeling about summer. It’s a frenzy to catch every drop of living life. But how come we don’t feel this passion the rest of the year? In autumn, we ride the momentum of the upcoming holidays. In the winter we pine for buds of spring. When warm rains fall and trees erupt in bloom, we are stunned with fleeting beauty of life awakening and only then do we notice each day. Albit most people find the appeal of butter yellow light bouncing off leaves greater than frosty edge puddles of a February day, but each day has the potential for something new. At Sweetcicle’s, we try and try and try to think of each day as a gift, a new opportunity, a new crack at it. We hope that by stopping for a minute (we love to park on a bench, pause, and eat a few Soft Chews) we can attempt the impossible. We will not let time slip by, and we will remember what a gift it is to be orbiting around the sun together.
Life has a funny way of curving. You might've noticed we've been quiet the past few months, here at Sweetcicle's. In late summer 2017, our Sweetcicle's perspective changed in a wonderful way. A little baby joined the family business (as our permanent intern (brand inspiration intern, a cushy role)), and has added a fresh aspect to life we never could have anticipated. While we've put some intermittent pauses on the business, there is no pausing real life, as we bear witness to the most extraordinary of experiences, watching a child grow. I've often thought of my business as a baby; lots of care, work, excitement and uncertainty. But where I find the parallels stop is this new dimension I didn't know existed. The world and it's pluses and minuses, has a new magnitude. Worries are deeper, joy is stronger, and wonder is more prevalent than ever before. Yes, it feels like a new plane from which to experience the world. No doubt our intern will be instrumental in bringing this vibrancy to Sweetcicle's in the time to come.